McKinsey & Company – Kuwait Financial Express http://www.kuwaitfinancialexpress.com Tue, 11 Oct 2022 15:36:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 McKinsey & Company Uses AI-Powered Intelligence to Deliver Customer-Centric Experiences with CustomerOne http://www.kuwaitfinancialexpress.com/mckinsey-company-uses-ai-powered-intelligence-to-deliver-customer-centric-experiences-with-customerone/ Tue, 11 Oct 2022 15:36:35 +0000 http://www.kuwaitfinancialexpress.com/?p=305041 NEW YORK and LONDON, Oct. 11, 2022 (GLOBE NEWSWIRE) — Today, marketing and sales teams have to connect with their consumers and buyers in entirely new ways. But disjointed data, complex tech stacks, and siloed work practices can derail those efforts.

That's why McKinsey & Company is extending the power of CustomerOne's proven, comprehensive approach. By driving personalization at scale, sales growth, and enabling data–driven pricing, organizations in any industry can achieve 10–20% revenue growth.

Powered by QuantumBlack, AI by McKinsey, CustomerOne uses a Hybrid intelligence approach, combining human understanding with machine and AI intelligence, to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed. It also delivers agile operating models and builds capabilities to transform critical insights into customer action.

Surface Actionable Insights with End–to–End Growth Transformations
Customer preferences, demands, and dynamics are rapidly shifting. For organizations with siloed functions and complex technology stacks, it is challenging to stay in lock step with their customers. The data boom, as well as the proliferation and convergence of sales channels, makes this challenge even harder. To capture the right moments across every channel, identify new growth horizons, and capture long–term value, these organizations need an end–to–end approach that aligns technology with deep expertise.

CustomerOne seamlessly integrates strategy, technology, AI–powered growth capabilities, and implementation accelerators. It drives top–line growth, creates long–term customer value, and helps marketing and sales teams achieve higher returns by optimizing efficiency and effectiveness across the entire sales funnel.

"We have seen a lot of seismic shifts in the way consumers and buyers are changing," said Kelsey Robinson, Senior Partner, McKinsey & Company. "They have tremendous power. The ability for marketing and sales teams to succeed in this new world hinges on what they do with the incredible amounts of consumer–permissioned data to get closer to the customer, personalize experiences, and create "ignite' moments."

CustomerOne's expanded set of domain capabilities includes:

  • Personalization and Customer Value Management: Drives personalization at scale by integrating unified customer data, machine learning algorithms, and analytics, so marketers can derive the right insights and act on them. Outperforming companies achieve 40% more of their revenue from personalization than their peers.
  • Sales Growth: AI–powered capabilities enable sales teams to win new customers, increase customer retention, and drive loyalty. Companies that do this well drive 10–20% revenue growth.
  • B2B Pricing: Helps organizations analyze complex market dynamics, including customer willingness to pay, customer and product segmentation, and contract performance. CustomerOne uses the outputs to dynamically manage pricing and performance, and achieve above–market improvements. Companies that use data–driven pricing achieve 2–7% return on sales by expanding their margins.

"Successful change extends across the commercial organization. From the strategic decision on where and how to grow, to the insights that inform each customer interaction, most organizations struggle when it comes to putting the right talent, expertise, capabilities, and technology into one comprehensive approach to drive change. The extension of CustomerOne brings our capabilities together as one to drive faster end–to–end transformations for our clients across industries," said Stuart Schardin, Partner at McKinsey & Company.

"Even in the best of times, growth is not easy. In fact, 25% of companies don't grow at all," said Jeff Hart, Partner, McKinsey & Company. "At the core of what we do is to help our clients across industries meet this moment with a proven, technology–enabled approach that makes it easier to consume insights and recommendations, and quickly unlock new growth opportunities. For example, a logistics company using this approach was able to expand its margins by 44%, while a chemical company achieved 2% return on sales in a matter of six weeks."

To learn more about CustomerOne, click here.

About McKinsey Growth, Marketing & Sales
The mission of the McKinsey Growth, Marketing & Sales Practice is to help leaders of both consumer and business–to–business clients create Growth That Matters through meaningful transformations and marketing–driven profit. The practice helps our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omnichannel opportunities. Clients benefit from McKinsey's experience in core areas of marketing, B2B and B2C pricing, customer experience, and sales and channel management.

For further information please contact:

US: Digennaro Communications
MaryLiz Ghanem "" EL
McKinsey–DiGennaro@digennaro–usa.com
917–518–8422

UK: 3THINKRS
Ruth Jones / Becca Ross
mckinsey@3thinkrs.com
+44 208 0872843


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McKinsey & Company’s new research shows the metaverse could grow up to $5 trillion in value by 2030 http://www.kuwaitfinancialexpress.com/mckinsey-companys-new-research-shows-the-metaverse-could-grow-up-to-5-trillion-in-value-by-2030/ Wed, 15 Jun 2022 11:00:00 +0000 http://www.kuwaitfinancialexpress.com/?p=305814 NEW YORK and LONDON and PARIS, June 15, 2022 (GLOBE NEWSWIRE) — McKinsey & Company released its new report "Value creation in the metaverse," which shows the metaverse may be too big to ignore. McKinsey's preliminary forecast shows the metaverse has the potential to grow up to $5 trillion in value by 2030. It shows e–commerce as the largest economic force ($2.6 trillion), ahead of sectors such as virtual learning ($270 billion), advertising ($206 billion), and gaming ($125 billion).

As companies of all different shapes and sizes look to enter the metaverse, this extensive report provides a clear view of what the metaverse is and is not, what first movers are doing, what's fueling the investment, and the potential for consumer and B2B companies.

The report builds on multiple proprietary insights and analysis, including a survey of more than 3,400 consumers and executives on adoption of the metaverse, its potential, and its likely impact on behavior. The researchers also interviewed metaverse builders and industry experts.

"The metaverse represents a strategic inflection point for companies, and it presents a significant opportunity to influence the way we live, connect, learn, innovate, and collaborate," said Eric Hazan, senior partner, McKinsey & Company. "Our ambition is to help leaders of both consumer and B2B companies better understand its power and potential, identify strategic imperatives, and act as a force for its evolution."

What's fueling the metaverse investment
Already this year, companies, venture capital, and private equity firms have invested more than $120 billion in the metaverse""more than double the $57 billion invested in all of last year.

Multiple factors are driving this investor enthusiasm:

  • ongoing technological advances across the infrastructure required to power the metaverse
  • demographic tailwinds
  • increasingly consumer–led brand marketing and engagement
  • increasing marketplace readiness as users explore today's version of the metaverse, which is largely driven by gaming while applications emerge in socializing, fitness, commerce, virtual learning, and other uses

Already, more than three billion gamers worldwide have access to different versions of the metaverse.

"While the idea of connecting virtually has been decades in the making, it is now increasingly real, meaning real people are using it and spending real money and companies are betting big," said Lareina Yee, senior partner, McKinsey & Company. "Yet this booming interest has made it difficult to separate hype from reality. It's worth remembering that while the bust of the first dot–com boom resulted in the disappearance of scores of companies, the internet itself went from strength to strength, giving rise to new entrants."

Consumers are already engaging in the metaverse
Consumers are already there. McKinsey's research shows consumers are excited about transitioning life into the metaverse, with almost six in ten (59%) consumers preferring at least one metaverse experience over its physical alternative.

Among those consumers, certain types of activities stand out for being most preferred in the immersive world:

  • shopping""purchasing physical or virtual goods (79%)
  • attending virtual social events or playing social games (78%)
  • exercising using virtual reality (76%)

Senior leaders believe the metaverse will have a significant impact on their industry
Business leaders see the metaverse's potential to drive impact and margin growth. Ninety–five percent of leaders say they expect the metaverse to have a positive impact on their industry within five to ten years, with 31 percent saying the metaverse will fundamentally change the way their industry operates. More significantly, a quarter of leaders expect the metaverse technology to drive more than 15 percent of their organization's total margin growth in the next five years.

"The metaverse has put us at the cusp of the next wave of digital disruption," said Tarek Elmasry, senior partner, McKinsey & Company. "It's transformative. It will likely have a major impact on our commercial and personal lives, which is why businesses, policy makers, consumers, and citizens may want to explore and understand as much as they can about this phenomenon, the technology that will underpin it, and the ramifications it could have for our economies and wider society."

For more insights and to read the full report, please click here.

About the report
McKinsey surveyed more than 3,400 consumers and senior executives across Asia""Pacific, China, Europe, and the United States to gain insight into the habits of current metaverse users""their motivations, what they are doing, and what they expect to do. In analyzing the metaverse's value–creation potential and total investment landscape, we examined the drivers of activity among major corporations, venture capital, and private–equity funds. We examined the potential impact of the metaverse on sectors most closely tied to its technology and uses, supplementing our work with additional research, case studies, and real–world examples. The report also includes an in–depth analysis of five industries: apparel, fashion, and luxury; consumer packaged goods; financial services; retail; and telecommunications, media, and technology.

About McKinsey & Company
McKinsey & Company is a global management consulting firm committed to helping organizations realize sustainable, inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for in this generation and the next.

About Growth, Marketing & Sales, McKinsey & Company
The mission of McKinsey's Growth, Marketing & Sales Practice is to help leaders of both consumer and business–to–business clients create Growth That Matters through meaningful transformations and marketing–driven profit. The practice helps its clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omnichannel opportunities. Clients benefit from McKinsey's experience in core areas of growth, marketing and sales such as growth strategy, branding, customer insights, marketing ROI, digital marketing, CLM, pricing, and sales and channel management.

For more information, please contact
US media contact: MaryLiz Ghanem, DiGennaro Communications, McKinsey–DiGennaro@digennaro–usa.com, +1 917 518 8422

UK media contact: Ruth Jones, 3THINKRS, mckinsey@3thinkrs.com, +44 0208 0872843


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McKinsey & Company Acquires S4G Consulting to Accelerate Clients’ End-to-End Growth Transformations http://www.kuwaitfinancialexpress.com/mckinsey-company-acquires-s4g-consulting-to-accelerate-clients-end-to-end-growth-transformations/ Tue, 03 May 2022 11:00:00 +0000 http://www.kuwaitfinancialexpress.com/?p=306099 NEW YORK and MADRID, Spain, May 03, 2022 (GLOBE NEWSWIRE) — McKinsey & Company announced today it has acquired Madrid–based S4G Consulting. As a top Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce's customer relationship management (CRM) platform to improve customer outcomes.

B2B digital commerce is undergoing a major transformation as buyers have flexed to remote and digital ways of engaging. Today's buyers surf ten–plus channels before making a single purchase, and they want convenient, seamless, omnichannel interactions. Now companies can anticipate and meet those needs at every stage of the customer life cycle, achieving analytics–led sales acceleration, omnichannel and e–commerce transformation, and sales productivity enhancements.

With the acquisition of S4G, McKinsey adds rapid Salesforce CRM implementation capabilities to the very best of strategy, design, and analytical horsepower. S4G's Salesforce CRM technology expertise, combined with McKinsey's growth offerings, will enable companies to accelerate end–to–end growth transformations.

Next era of growth will be tech–forward
Companies can use predictive and prescriptive analytics and AI–powered capabilities to make data–led decisions that help them consistently delight their customers, improve performance, and unlock growth.

"We are relentlessly focused on helping our clients achieve their growth aspirations," said Greg Kelly, senior partner and global leader of McKinsey & Company's Growth, Marketing & Sales Practice. "Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts. With this acquisition, we are doing just that by bringing together world–class Salesforce experts, industry–leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real–time information."

Kelly continued: "We are thrilled to welcome our S4G colleagues to the firm, and we look forward to the great work we will do together to better serve our clients."

Accelerate growth at speed and scale
"McKinsey is the world's leading impact partner for businesses looking to consistently delight customers and accelerate growth," said Javier Heitz, CEO and founder of S4G. "They are distinctive in developing multiyear transformation strategies fused with design, analytics, and implementation capabilities as well as accelerating commercial performance. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through rapid growth transformation strategies."

Alongside McKinsey's strength in capability building, S4G brings a people–driven and client–centric culture that closely aligns with McKinsey's.

"The acquisition of S4G is the latest example of McKinsey's renewed focus on deepening our capabilities through active M&A to accelerate and scale impact for our clients," said Peter Dahlstrom, senior partner and global leader of McKinsey's Alliances and Acquisitions. "S4G will enable us to expand our tech–enabled offerings to help organizations deploy and scale end–to–end growth transformations and further deepen our collaboration with Salesforce as part of McKinsey's open ecosystem of trusted collaborators."

About McKinsey & Company
McKinsey & Company is a global management consulting firm committed to helping organizations realize sustainable, inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all of our stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for in this generation and the next.

About McKinsey Growth, Marketing & Sales
The mission of the McKinsey Growth, Marketing & Sales Practice is to help leaders of both consumer and business–to–business clients create Growth That Matters through meaningful transformations and marketing–driven profit. The practice helps our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omnichannel opportunities. Clients benefit from McKinsey's experience in core areas of marketing, B2B and B2C pricing, customer experience, and sales and channel management.

About S4G Consulting
S4G Consulting, a Salesforce Platinum Partner with offices in Spain, offers best–in–class Salesforce consulting services for companies across all industries. Founded in 2008, it was one of the first Salesforce Partners in EMEA and has worked with hundreds of companies over the years. In 2018, it was ranked as one of the Top 10 Global Salesforce Platinum Partners by customer rating, reflecting its focus on excellence, which is one of the company's core values. Today the company has more than 150 employees spread across three offices and over 400 Salesforce certifications.

For more information, please contact
US: MaryLiz Ghanem, DiGennaro Communications "" McKinsey–DiGennaro@digennaro–usa.com / +1 917 518 8422
UK: Ruth Jones, 3THINKRS "" mckinsey@3thinkrs.com / +44 0208 0872843
Iberia: Gosia G Pajkowska, Gosia_G_Pajkowska@McKinsey.com / +34680489878


GLOBENEWSWIRE (Distribution ID 8533363)

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McKinsey & Company Acquires S4G Consulting to Accelerate Clients’ End-to-End Growth Transformations http://www.kuwaitfinancialexpress.com/mckinsey-company-acquires-s4g-consulting-to-accelerate-clients-end-to-end-growth-transformations/ Tue, 03 May 2022 11:00:00 +0000 http://www.kuwaitfinancialexpress.com/?p=306098 NEW YORK and MADRID, Spain, May 03, 2022 (GLOBE NEWSWIRE) — McKinsey & Company announced today it has acquired Madrid–based S4G Consulting. As a top Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce's customer relationship management (CRM) platform to improve customer outcomes.

B2B digital commerce is undergoing a major transformation as buyers have flexed to remote and digital ways of engaging. Today's buyers surf ten–plus channels before making a single purchase, and they want convenient, seamless, omnichannel interactions. Now companies can anticipate and meet those needs at every stage of the customer life cycle, achieving analytics–led sales acceleration, omnichannel and e–commerce transformation, and sales productivity enhancements.

With the acquisition of S4G, McKinsey adds rapid Salesforce CRM implementation capabilities to the very best of strategy, design, and analytical horsepower. S4G's Salesforce CRM technology expertise, combined with McKinsey's growth offerings, will enable companies to accelerate end–to–end growth transformations.

Next era of growth will be tech–forward
Companies can use predictive and prescriptive analytics and AI–powered capabilities to make data–led decisions that help them consistently delight their customers, improve performance, and unlock growth.

"We are relentlessly focused on helping our clients achieve their growth aspirations," said Greg Kelly, senior partner and global leader of McKinsey & Company's Growth, Marketing & Sales Practice. "Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts. With this acquisition, we are doing just that by bringing together world–class Salesforce experts, industry–leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real–time information."

Kelly continued: "We are thrilled to welcome our S4G colleagues to the firm, and we look forward to the great work we will do together to better serve our clients."

Accelerate growth at speed and scale
"McKinsey is the world's leading impact partner for businesses looking to consistently delight customers and accelerate growth," said Javier Heitz, CEO and founder of S4G. "They are distinctive in developing multiyear transformation strategies fused with design, analytics, and implementation capabilities as well as accelerating commercial performance. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through rapid growth transformation strategies."

Alongside McKinsey's strength in capability building, S4G brings a people–driven and client–centric culture that closely aligns with McKinsey's.

"The acquisition of S4G is the latest example of McKinsey's renewed focus on deepening our capabilities through active M&A to accelerate and scale impact for our clients," said Peter Dahlstrom, senior partner and global leader of McKinsey's Alliances and Acquisitions. "S4G will enable us to expand our tech–enabled offerings to help organizations deploy and scale end–to–end growth transformations and further deepen our collaboration with Salesforce as part of McKinsey's open ecosystem of trusted collaborators."

About McKinsey & Company
McKinsey & Company is a global management consulting firm committed to helping organizations realize sustainable, inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all of our stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for in this generation and the next.

About McKinsey Growth, Marketing & Sales
The mission of the McKinsey Growth, Marketing & Sales Practice is to help leaders of both consumer and business–to–business clients create Growth That Matters through meaningful transformations and marketing–driven profit. The practice helps our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omnichannel opportunities. Clients benefit from McKinsey's experience in core areas of marketing, B2B and B2C pricing, customer experience, and sales and channel management.

About S4G Consulting
S4G Consulting, a Salesforce Platinum Partner with offices in Spain, offers best–in–class Salesforce consulting services for companies across all industries. Founded in 2008, it was one of the first Salesforce Partners in EMEA and has worked with hundreds of companies over the years. In 2018, it was ranked as one of the Top 10 Global Salesforce Platinum Partners by customer rating, reflecting its focus on excellence, which is one of the company's core values. Today the company has more than 150 employees spread across three offices and over 400 Salesforce certifications.

For more information, please contact
US: MaryLiz Ghanem, DiGennaro Communications "" McKinsey–DiGennaro@digennaro–usa.com / +1 917 518 8422
UK: Ruth Jones, 3THINKRS "" mckinsey@3thinkrs.com / +44 0208 0872843
Iberia: Gosia G Pajkowska, Gosia_G_Pajkowska@McKinsey.com / +34680489878


GLOBENEWSWIRE (Distribution ID 8533363)

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